A dedicated IP address ensures that you'll have a unique numeric identifier on the Internet and that it shall not be shared with other's websites or applications as it happens with a shared hosting account. There are lots of uses for a dedicated IP - for instance, when an SSL certificate is required in the event that you have an e-store and you need to accept online payments or if you have a login form and you want the data which users submit to be encrypted. A dedicated IP address can also be used for other applications, like a VoIP server, for example. In addition, it'll supply more credibility and protection to your websites, as a network flood to a shared IP will not have any effect on your dedicated IP. In the event that you host your sites with our company and you have your own web server, you will be able to get one or numerous dedicated IP addresses with only a couple of mouse clicks and to use them just in case you cannot use the IP provided with the server.